According to CNET, Apple is expected to double the length of song samples in its iTunes store when it holds its annual media event in september. The samples are expected to be increased to at least 60 seconds, with 90 seconds a possibility. An Apple spokesman declined to comment.
Currently, iTunes offers samples 30 seconds in length, which for some users is not long enough to judge a song. While Apple does offer these samples, most users know they can go elsewhere to find a song to preview before they buy it using services such as Pandora or Youtube. Steve Jobs is expected to discuss in depth the various ways iTunes will begin to make music discovery easier at the media event.