Over the past 3 years, Sprint has lost more customers than they have gained. This year, Sprint has placed a focus on having a better image for their company, and it has helped tremendously. They have vastly improved their customer service, which has been a helpful contributor to this turnaround.
The main reason behind the turnaround however, was the HTC Evo 4G. This phone single handedly has helped put Sprint back in contention with the top companies AT&T and Verizon. And with the Samsung Epic 4G coming out soon, Sprints second 4G phone, it looks like they have no plans on slowing down anytime soon.