Google Looking to Launch iTunes Rival

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A recent rumor stated that Google is looking to start a iTunes-like service in order to compete with Apple's dominance in the industry. Google has reportedly been in talks with several major record labels, further suggesting that a Google form of iTunes is coming.

It is likely that Google would be planning to release this service in December, just in time for the middle of the holiday season.

Many other companies have tried to compete with Apple in the music before, but without much success. The most recent competitor is Sony, who is expected to launch there own music store sometime in 2011. Major record companies are encouraging this competition, because some feel that Apple has gotten too much dominant control in the music industry.

If anyone can bring down Apple to a less dominant level, Google can.

Apple iTunes Song Samples May Double in Length

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According to CNET, Apple is expected to double the length of song samples in its iTunes store when it holds its annual media event in september. The samples are expected to be increased to at least 60 seconds, with 90 seconds a possibility. An Apple spokesman declined to comment.

Currently, iTunes offers samples 30 seconds in length, which for some users is not long enough to judge a song. While Apple does offer these samples, most users know they can go elsewhere to find a song to preview before they buy it using services such as Pandora or Youtube. Steve Jobs is expected to discuss in depth the various ways iTunes will begin to make music discovery easier at the media event.